Como 1907 and Como Ventures will launch in July “Data on the Lake”, a two-day event dedicated to artificial intelligence, realized in collaboration with Google DeepMind and that will bring together some of the most brilliant technical minds in the field of sports, data and machine learning. The event, which will be held on 24 and 25 July 2026, immediately before the second edition of “Football on the Lake” will have as protagonists engineers specialized in machine learning, developers and professionals of technology applied to sport to confront real challenges of the world of football and explore how the avant-garde artificial intelligence can shape the next generation of decision-making processes within a football society.
Applications for the event are open, accessible only by invitation, which will offer participants access to a dataset edited by Como 1907 and the opportunity to develop artificial intelligence tools designed for use within a professional football company.
Under the theme “The Future of Intelligence in Football”, the teams will compete in two categories of awards: technical innovation and practical utility. The event will open with the presentation of the Como 1907 vision on artificial intelligence in football, followed by the publication of the series of questions, from access to tools and from a period dedicated to development. The teams will then develop their own projects and present them to a jury of technical, football and corporate experts.
During the two days, participants will take part in technical briefings, team building sessions, project presentations, evaluations and networking activities. The program will include data science teams and Como 1907 football operations.
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