As the world’s biggest sporting event returns to the United States for the first time in more than three decades, Brand USA has announced the launch of America the Beautiful Game, a new and dynamic travel planning platform designed to help fans explore the country before, during, and after the 2026 FIFA World Cup.
Now available at AmericaTheBeautiful.com/it/Football, the platform serves as an essential resource for discovering attractions, must-try local cuisine, and an initial collection of AI-generated road trip itineraries connecting the 11 host cities with nearby destinations and experiences.
As part of America 250, Brand USA is highlighting 250 ways to experience the United States through a series of themed content collections. This edition celebrates the Beautiful Game, featuring 50 must-see experiences to enjoy in and around the host cities during the tournament.
“The United States offers unique experiences for fans, both inside and outside the stadium,” said Fred Dixon, President and CEO of Brand USA. “The FIFA World Cup 2026 is an opportunity to combine a passion for soccer with a vacation in the USA. We encourage fans to arrive early and discover America’s iconic destinations. The resources available on America the Beautiful will inspire travelers and help them create unforgettable memories.”
Each host city and region offers its own distinctive blend of history, culture, and sporting atmosphere, from vibrant urban skylines and waterfront promenades to cultural landmarks and legendary sports venues. Participating national teams will also establish dedicated base camps and training facilities, with final locations to be announced closer to the tournament.
