There is a lot of talk right now about Lorenzo Lucca and his market value. On the topic (not) Giampaolo Pozzo has also expressed himself.
Quanto vale Lucca? Parla Pozzo. E quel rigore potrebbe cambiare le cose (Foto: Ansa) – serieanews.com
There is a specific moment when Lorenzo Lucca went from simply being a striker on the launching pad to becoming the star of a national discussion.
An episode that was consumed in a few moments but left its mark: penalty for Udinese, the number 17 took the ball, clutched it tightly and never let go. Thauvin, designated penalty taker, tries to claim his right, but no dice. Lucca shoots, scores, exults alone. No teammate to embrace him. Soon after, the substitution decided by Runjaic and the inevitable wave of controversy.
Now, there are those who saw in that gesture an act of presumption and those who see it as the manifestation of a strong personality, of a striker who feels the weight of responsibility and wants to take it. The truth? Probably lies in the middle. But one thing is certain: in just a few days Lucca’s name has bounced everywhere, even outside Italy. And when a striker makes people talk about him, his market value can undergo sudden accelerations.
Lucca sulle orme di Luca Toni: quanto può valere oggi?
Regardless of the penalty episode, Lucca’s season speaks for itself: double figures in Serie A for the first time in his career, exponential growth compared to past years, and the feeling that he is now ready for something bigger. The comparison with Luca Toni is not far-fetched: both long, powerful, technically underrated strikers with a late explosion.
Toni, after his early years as an apprentice, became a landmark in Italian soccer at age 27, when he scored 20 goals with Palermo in A. And now Lucca, at 24, hopes to follow in those footsteps.
Lucca sulle orme di Luca Toni: quanto può valere oggi? (AnsaFoto) – serieanews.com
Udinese, however, has another hope: to monetize as much as possible from its sale. Because if there is one thing the Pozzo family has always done well, it is to sell their jewels at the right time and to the highest bidder.
But how much is Lucca really worth? The answer, at least officially, is given by Udinese owner Gianpaolo Pozzo himself, who commented on the question with his usual caution: “I’m not talking about figures now, he has to play the season, play well and continue on this path. Then we’ll see.”
A diplomatic phrase, but one that suggests that the final valuation will depend on how the season ends. As of today, the price could hover around 20-25 million, but if Lucca were to go over 15 goals, the perception would change. Strikers sell by the weight of goals, and every extra goal is a check that swells.
And indeed, there is no shortage of interested teams. Juventus, Milan, Roma and Napoli made moves in January, with the latter seeing him as a possible deputy Lukaku for next season. But watch out abroad: the penalty episode has given the player unexpected international exposure, putting him on the radar of several European teams.
A quanti gol arriverà Lorenzo Lucca a fine stagione? (AnsaFoto) – serieanews.com
Paradoxically, what initially seemed like a reckless move could turn into the best assist of his career. When a player becomes a character, his price goes up. And if Udinese can leverage this media attention, it could even trigger an auction.
The key point now is one: Lucca must continue to score. Double figures cannot be a goal, but only a starting point. Getting to 15 goals or more would mean changing the market’s perception of him. Because soccer is ruthless with strikers: either you score, or you are one of many.
This article How much is Lucca worth? Pozzo speaks. And that penalty could change things appeared in its original version first on SerieANews.
