Il bilancio del Torino 2024 è stato reso noto. Ecco quanto hanno guadagnato i granata da stadio, sponsor e diritti TV
Having reached April 2025, the 2024 Torino budget has been released. As usual, it is time to comb through the accounts to make final considerations and comparisons with the past year, 2023. For the first time in as many as 7 years, the budget is in the black overall. The profit is 10.4 million euros. Among the various items, revenues that come from the stadium, sponsors, and TV ratings are also to be considered. Let’s start with revenues from the stadium and matches at the Stadio Olimpico Grande Torino.
I ricavi dallo stadio
These revenues are receipts from Serie A and Coppa Italia matches and are under the heading “Revenues from domestic competitions.” In 2024, total revenues amounted to 5.955 million euros, practically 6 million. This figure is slightly down, as in 2023 the revenues amounted to 6.179 million euros. But this is not the only negative figure when compared with the previous year’s figure.
I ricavi dagli ascolti TV
Far more substantial are the receipts from TV ratings. These are under the heading “Revenues from the sale of audiovisual rights and collective revenues.” In 2024, the Granata club collected as much as 48.509 million euros. A good amount, but not as much as in 2023. In fact, in 2023 total revenues had been 51.377 million euros. This, therefore, is also a declining figure.
Gli sponsor invece…
Revenues from sponsors, on the other hand, have increased. There were 14.181 million collected in 2024 from various sponsorships under “Sponsorship and advertising revenues.” In 2023, they had been less: 13.214 million. Finally, there is the item “Other commercial revenues.” Turin, which in 2024 earned 2.495 million euros. Similar figure in 2023, where it was 2.481.
A general view outside the stadio Olimpico Grande Torino shows people lined up in front of a ticket office prior to the Coppa Italia Frecciarossa football match between Torino FC and Feralpisalo.
