A coach, 30 million euros and a final season that can rewrite Juventus’ destiny: that’s one of Igor Tudor’s tasks
La Champions, ma non solo: Tudor può valere altri 30 milioni (AnsaFoto) – serieanews.com
There is a moment in every skidding season when the line between disaster and resurrection becomes as thin as tissue paper. For Juventus, that moment is now.
There is no more time for “we’ll see,” for long-term plans, for half-measures. There is only a season finale to face with heart in hand and calculator in hand, because this time – more than in the past – every point also weighs off the field.
And then yes, there is (and will be) talk of the Champions League, because returning to the Europe that matters is almost a condition of survival for a club with a big-boy cost structure.
But getting Juve’s finances back on track also means regenerating those who had ended up in the corner. There is one player, more than others, who was in danger of becoming a problem. We are talking about one who until not so long ago was considered an absolute top. One who, as soon as he landed in Turin, made fans and international observers’ mouths water.
Then came the descent. Slow, silent, inexplicable at times. Until the breaking point: benching. Humiliation. And a 12-million-a-year salary looming like a boulder.
Tudor deve recuperare Vlahovic: ballano 30 milioni di euro
What should be investigated are the reasons why Dusan Vlahovic’s personal parable became a collective problem. We are not just talking about missed goals or bad games: here we are talking about an asset worth tens of millions of euros that was in danger of turning into dead weight. The classic player difficult to sell, difficult to revive, impossible to justify on the balance sheet.
Tudor deve recuperare Vlahovic: ballano 30 milioni di euro (AnsaFoto) – serieanews.com
That is why the choice of the new coach had, from the very beginning, a much greater specific weight than people wanted to believe. Yes, a shake-up was needed. Yes, order had to be restored in the locker room. But underneath, there was also another mission: to recover the technical – and economic – assets that were going down the drain.
It is no coincidence that as soon as Tudor arrived there were more relaxed and smiling faces, and one out of all of them was him: Dusan Vlahovic. He who, with Thiago Motta, had become the purged par excellence. Humiliated, annihilated, systematically left on the bench, moreover to enhance a dry loan, a player from another team, like Kolo Muani. That as long as he was scoring everything was okay, but then at some point it had really become an incomprehensible choice.
Now it is Tudor’s turn, who has always considered him perfect for his vertical and direct soccer. Assist at the first, the goals will come, but now it’s up to the pitch. Eight more games, a chance to turn a potential redundancy into a desirable striker.
It only takes a little – so to speak – to bring Vlahovic back to being a credible name on the market: a handful of goals, a few benchmark performances, the feeling that it didn’t end there. Back to talking about 40 or even 50 million euros, instead of the skimpy 20 (so as not to make a capital loss) that Vlahovic risked being worth if he still remained in Thiago Motta’s clutches.
That is why Igor Tudor can become, paradoxically, “the 30 million man.” Because his mission goes beyond fourth place. It is a race against time to refurbish a dulled jewel, to restore value to a very heavy investment, to ensure that no one finds himself saying, “Vlahovic? Too bad, he was strong….”
Dušan Vlahović in Serie A:
100 G/A
86 Goals
14 Assists pic.twitter.com/wG1Vemn6sk
– StatMuse FC (@statmusefc) March 29, 2025
In soccer, you know, things change quickly. But changing at the right time can make all the difference in the world. And judging by the impact of the new coach at Continassa, perhaps this time Juve decided to move before it was really too late.
This article The Champions, but not only: Tudor may be worth another 30 million appeared in its original version first on SerieANews.
