Serie A product soars in interest in the U.S.

Serie A is experiencing an unprecedented surge in popularity in the United States, setting new records in viewership and accessibility. Italian soccer has never been closer to American fans, with an innovative season that has transformed the league`s reach across multiple platforms.

For the first time, the Serie A League separated its English- and Spanish-language broadcasts to better serve the fast-growing Hispanic community, with every single game live on CBS platforms and three live games per week on FOX Deportes. This has resulted in more than 1,000 hours of Serie A programming in the United States for the first half of the 2024/2025 season, including more than 600 hours of live broadcast. As of January 2025, cumulative live audience has skyrocketed, marking a 50% increase over the previous season.

Lega Serie A celebrated this extraordinary growth with a special “Calcio Aperitivo” event at its New York headquarters, where President Ezio Simonelli, Chief Commercial & Marketing Officer Michele Ciccarese and Lega Serie A USA President and CEO Andy Mitchell were joined by Italian soccer legends Andrea Pirlo and Marco Materazzi. The event brought together business partners, media and dignitaries to highlight the league`s growing influence in North America and strengthen its commitment to further expansion through strategic partnerships, fan engagement and grassroots initiatives.

“This season marks a historic milestone for Serie A in the United States,” said Ezio Simonelli, President of Lega Serie A. “Never before has Italian soccer been so widely accessible across the country. The upcoming broadcast on CBS Main Network of Juventus-Genoa on March 29 is another key moment in our mission to spread Serie A to as many fans as possible.”

The growth of Serie A in North America is supported by compelling data. Research shows that 51 million Americans have an affinity for Italian culture, with 18 million Italian Americans and 3-5 million U.S. tourists visiting Italy each year. Lega Serie A is strategically leveraging this connection through commercial partnerships, social media campaigns, and community initiatives aimed at deepening fan engagement and cultural affinity.

Serie A`s international expansion is supported by the active involvement of North American investors in 9 of its 20 clubs, which has accelerated the league`s growth strategy. At the same time, Serie A is increasingly attracting young American talent, hosting the largest number of U.S. national team players among European leagues. Figures such as Christian Pulisic have significantly increased the league’s U.S. fanbase, and Serie A is focused on strengthening ties with MLS as it continues to attract more U.S. players.

Andrea Pirlo, Serie A Ambassador, emphasized the cultural impact of the league in the United States: “Having lived and played in New York, I`ve seen firsthand the passion for Italian soccer here. It`s amazing to see how much it has grown, with broadcasts and events like this that bring fans even closer to the game.”

Marco Materazzi, also a Serie A Ambassador, echoed this sentiment, “Serie A has a legendary history that resonates around the world, and this event demonstrates its ability to attract new audiences. The passion for soccer in the United States is remarkable and it`s great to see the League embracing it.”