Global football celebrated a historic moment in New York with the launch of the FIFA Club World Cup Trophy Tour, an event marking the start of a unique global journey. Hosted at Tiffany & Co.’s iconic flagship store on Fifth Avenue, a symbol of elegance and luxury, the inaugural event seamlessly blended sports, culture, and entertainment.
A Star-Studded Affair
Under the spotlight, football legends Francesco Totti and Javier Zanetti took center stage as ambassadors for this prestigious tournament. They shared the limelight with key figures such as FIFA President Gianni Infantino and Secretary General Mattias Grafström. Representing DAZN, the tournament’s official broadcaster, was Diletta Leotta, a beloved and respected figure among Italian football fans, who brought charm and professionalism as the event’s “special correspondent.”
Capping off the night, music icon Robbie Williams delivered a memorable performance, leaving the audience in awe. Equally impressive was the opening act by pianist Alexis French, whose touch of elegance and musical intensity added a unique dimension to an already extraordinary evening.
An Iconic Trophy for a Revolutionary Tournament
The trophy, designed through a collaboration between FIFA and Tiffany & Co., stands as the tangible symbol of a tournament that promises to redefine club football. With its modern and dazzling design, the award represents the ambition and glory sought by the 32 participating teams, including Inter Miami CF, who will kick off the tournament against Al Ahly FC on June 14, 2025, at Miami’s Hard Rock Stadium.
The trophy’s journey will be epic: 29 cities across 20 countries will host this emblem of the tournament, giving fans and clubs alike an unforgettable experience. From Lisbon to Tokyo, Rio de Janeiro to Casablanca, the FIFA Club World Cup Trophy Tour will unite football passions worldwide in an unprecedented celebration.
Bridging Football and Technology
DAZN, the global platform broadcasting all 63 matches live, played a central role in the launch event. CEO Shay Segev emphasized the significance of this partnership: “We aim to make football accessible and memorable for fans worldwide. This tournament is a milestone for both DAZN and football itself.”
Innovation took the spotlight at Times Square as well, with a stunning projection of DAZN’s logo on the Nasdaq Tower, adding grandeur to the occasion.
A New Chapter for Italian Football in the U.S.
As the director of SMIT – Soccer Made in Italy, I am thrilled to see Italian football becoming part of this extraordinary journey. The editorial project of SMIT, brought to life by the vision of our CEO and founder Davide Ippolito, stems from a deep passion for the sport and the desire to bring our league to the United States—a market showing an ever-growing love for soccer. With events like the Club World Cup in 2025 and the FIFA World Cup in 2026, the U.S. is cementing its position as the epicenter of global football. This represents an incredible opportunity to showcase the beauty and tradition of Italian football to an ever-expanding and passionate audience.
World Football is Ready to Write a New Chapter
The FIFA Club World Cup Trophy Tour is more than a celebration of the sport—it’s a journey that shares the unique stories and traditions of the participating clubs. Each stop on the tour offers fans the chance to dream of claiming the first-ever FIFA Club World Cup, with exclusive content and interviews available on DAZN.com.
With the New York event, global football has once again demonstrated its power to unite, inspire, and innovate. And with such an ambitious tournament on the horizon, 2025 is set to be an unforgettable year for fans everywhere.
The countdown has begun. The world of football has never been closer.
